Meta Tags 101: What Actually Impacts Your Rankings
Meta tags do not directly boost rankings the way backlinks do, but they have an outsized effect on click-through rate — which does influence rankings over time.
Title Tags
Keep titles between 30 and 60 characters so they do not get truncated in search results, and include your focus keyword near the front.
Meta Descriptions
A tight, benefit-driven meta description between 120 and 160 characters can noticeably lift click-through rate even at the same ranking position.
Open Graph Tags
Do not forget social preview tags — a missing or generic Open Graph image quietly kills click-through rate when your content is shared on social media.
